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SUIT - The Resilient Soul of a Man

For many people involved in fashion at the current moment, the most active activities on social media and undoubtedly the most consumed subjects in the near future must be related to Generation Z - from male to female, with ages ranging from the teens to the early twenties, with the oldest being around 26-27 years old.

The way men use fashion at the present moment has changed significantly from the past. Even when considering the Vietnamese market, there is a clear differentiation even within Generation Z (in terms of dressing and lifestyle). Some quickly follow the trends and conform to what is considered fashionable. Some, even at this age, cherish old values, old music, and dressing styles influenced by past decades. In men's fashion, it's the same – the workplace, learning environment, and the market have all become more open and flexible. Nowadays, while going to school or work, you can comfortably wear hoodies, sweaters, sneakers, or sweatpants. However, some remain loyal to dress pants and dress shirts – but they may feel self-conscious, feeling they appear "old-fashioned" and are teased as being "outdated" compared to the current era. This is entirely wrong; fashion has no age. The only thing that matters is how well we dress.




If someone tells you, "Who wears heavy suits, vests, and old-fashioned derbies these days?" then I must say that the current trend is indeed embracing and bringing back those elements, designing them to fit appropriately. Although they may have somewhat faded during the 2016-2017 period with the rise of urban streetwear styles, the value of the saying, "A suit makes a gentleman" perhaps remains true in every era and at any time. This idea has seeped into the mindset and is an indispensable part of the global fashion industry. It forms the essence of a "Classy Man," a timeless archetype that persists regardless of space and time.




"Suits" can be seen as contributing to Toxic Masculinity, as some people might say. However, it's not the act of wearing de-gendered or unisex clothing that prevents men from exhibiting negative traits like aggression or violence. When we talk about freedom in men's fashion, and in human behavior in general, it's about shedding the shackles of compulsory formal attire that has persisted for many years. What men have worn, are wearing, and will wear in the future is no longer a requirement but an active choice. They can choose the style of clothing that makes them feel the most confident, authentic, powerful, and in control of their identity. They can wear lace, tight pants, or paint their nails without fearing judgment from any external force. They can wear suits if they want, or they can blend the precision of suits with their own softness in their unique way. There's no control or uniformity; it's about understanding their body, their style, and knowing what they're wearing.

A suit does provide a certain sense of power and professionalism for men, instilling confidence in a specific societal and class value that the person they're interacting with can appreciate. That's why even in multi-level marketing, people still wear suits (even if they are inexpensive). However, it's also an art form in tailoring, and the top tailors are like artists. As I mentioned in the title, suits are like armor, and each person needs a different set, tailored to fit the wearer's body to exude elegance. It's not about buying a pair of dress pants, a dress shirt, and a second-hand blazer – we (if fortunate) acquire the beauty of a suit. This is reflected in various films, where each character must seek out skilled tailors to create custom suits for them.





Furthermore, suits have embedded themselves in popular culture through music, with artists like Frank Sinatra, Michael Bublé, and now even rappers (yeah man, "A Lot" by 21 Savage and J. Cole) showing love for them. They have also made their mark in the world of film and television (Oh, there are plenty of examples). We've become familiar with hitmen from renowned assassin organizations, or more recently, characters like John Wick. There are also the suave British spies like James Bond, the Kingsman special agents with their high standards for suits. And of course, we can't forget the iconic style of the Peaky Blinders.



Many fashion experts with deep expertise didn't quite appreciate what the "Streetwear" trend brought during the period of 2018-2020. They believed that fashion was going through what they called an era of ugliness, dullness, and monotony, revolving around printed designs, oversized products, and a sense of dressing without proportion. Ready-made fashion products couldn't compare to carefully tailored clothing that fits the wearer's proportions. The emphasis on dressing seemed to have faded considerably, as people wore without much concern for how they presented themselves. The joy of fashion now seemed to be merely about catching trends and following fads – the joy of wearing a pair of pants or a shirt that fits perfectly, like a second skin, seemed to have diminished. Confidence can lead us to take confident steps, have strong thoughts, influence how we perceive others, and how others perceive us. This is the philosophy of the world's top tailor suits. (And, of course, it's not cheap, but once you wear it, the way others look at you will be entirely different.)


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Website: hywovn.com

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Address: 427 Bạch Đằng street, Ward 15, Bình Thạnh District, HCM city, Vietnam

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